myWalgreens Donation: Simple Giving
Hypothesis: Especially in our current, turbulent times, people are seeking ways to easily help others. And when they feel a connection to those they are helping, they will be even more generous. If we extend this thinking to Walgreens customers, they would be likely to donate some of their myWalgreens Cash rewards to charitable causes in their area.
Description
Walgreens
June 2020
The vision for this product was a simple one - we wanted to give our customers an easy way to support their fellow humans in need. After a successful test with our employee base in June on the Web, we launched a customer-facing version of the product in our mobile app and website in November. With just a few clicks, a customer can elect to donate any/all of their banked myWalgreens Cash to Red Nose Day. This fund provides nutritious meals to children in underserved communities, across the US.
Points of entry were strategically placed near calls to action around myWalgreens Cash balances, providing a charitable alternative use for the customer's stored value.
As of February 2021, this new product has collected nearly $80,000 in donations from our generous Walgreens customers, making a difference in communities all around the world.